New York, San Francisco, Los Angeles
The Moderns, exhibit design
Rewarding Lives, an exhibit of Annie Leibovitz’s photographs for the American Express marketing campaign of the same name, was originally intended to welcome American Express employees back to the World Financial Center after 9/11. With its success, the designers and client recognized the value in broadcasting its uplifting message outside of New York.
The photographs were individually lit within the translucent fabric structures, which were sculpted with colored light from over 125 theatrical fixtures with glass color filters. Each installation received a substantial amount of daylight. As the day progressed, the balance between exterior daylight and interior exhibit light slowly shifted, creating a dynamic environment of light, shadow and color.